Medina Launches Heart of Uhud Project to Advance Wellness Tourism

Medina, Saudi Arabia — Al-Maqaar Development Company, the investment arm of the Medina Municipality, signed an agreement with a national construction firm to begin the Heart of Uhud project. The initiative will deliver a wellness resort and rehabilitation center on a 240,000-square-meter site north of the Prophet’s Mosque.

This landmark project aims to elevate Medina as a regional hub for wellness tourism. It will include a luxury resort and a modern rehabilitation center, both staffed with experienced professionals. These efforts align with Vision 2030, which prioritizes tourism diversification and expanded healthcare services.

Medina’s spiritual and historical significance adds unique value to the project. Its natural landscapes, combined with religious landmarks, make it an ideal setting for wellness and recovery. Consequently, the initiative is expected to attract both local and international visitors who seek peaceful, health-focused experiences.

Moreover, Al-Maqaar Development based the project design on detailed market and behavioral studies. These insights helped identify community needs and shaped investment strategies. As a result, the project will address real demand while promoting sustainable development.

The city plans to host 30 million visitors annually by 2030. The Heart of Uhud will contribute to this target by strengthening infrastructure and drawing new investments into Medina. It also supports Medina’s growing status as a tourism and wellness innovation leader.

Ultimately, the project demonstrates Saudi Arabia’s commitment to future-ready urban development. By offering exceptional services and holistic experiences, Medina continues to position itself at the heart of the Kingdom’s wellness tourism growth.