Riyadh, Saudi Arabia — The Savvy Games PNU game art partnership has been announced, marking a step forward in developing Saudi Arabia’s next generation of game artists. The initiative also supports Vision 2030’s ambition to grow the gaming sector.
Savvy Games Group, the Kingdom’s national champion for games and esports, signed a Memorandum of Understanding (MoU) with Applied College at Princess Nourah bint Abdulrahman University (PNU). PNU is the world’s largest women’s university. The agreement aims to deliver world-class game art training for Saudi students.
The program, jointly developed by Savvy and PNU, is scheduled to launch in September 2025. It blends academic learning with real-world expertise. Students will study key game art skills, including concept design, 3D modeling, animation, and interactive storytelling.
Savvy Games PNU game art partnership expands Saudi talent pipeline.
Majed Al-Muhanna, Chief Human Resources Officer of Savvy, emphasized the importance of building national capabilities:
“This collaboration marks a major step in growing Saudi Arabia’s games industry. Through Savvy Academy, we are creating new pathways for youth to pursue careers in this dynamic sector.”
The partnership contributes to the National Gaming and Esports Strategy. It also aligns with Vision 2030, which aims to position the Kingdom as a global gaming hub.
The program strengthens women’s roles in the Saudi gaming industry.
Dr. Deema Alshoaibi, Executive Assistant of PNU’s Applied College, underlined the value of empowering women in technology:
“We are focused on preparing students for future industries. Gaming offers fast-growing opportunities. This partnership ensures our graduates have the skills they need to thrive.”
The MoU is part of the broader Savvy Academy initiative. The Academy collaborates with educational institutions across Saudi Arabia to develop local talent in game development. The partnership also promotes women’s participation in the tech sector, reflecting national efforts to diversify the economy.
The Saudi Standard’s View: Game Industry Growth Without Gender Gaps
The Savvy Games PNU game art partnership represents more than talent development. It demonstrates how Saudi Arabia is developing its gaming industry with inclusion and workforce planning at its core.
By embedding technical training within Princess Nourah University, the Kingdom is expanding its creative economy. At the same time, it addresses gaps in women’s participation in gaming and technology. Partnerships like this align with Vision 2030’s goals of economic diversification and increased opportunities for women.
For Savvy Games Group, this initiative reflects a strategic shift beyond global acquisitions. By developing local game artists, especially women, Saudi Arabia strengthens its domestic capacity. The program supports the National Gaming and Esports Strategy’s aim to become a global gaming hub.
The program also reflects global best practices. It combines academic rigor with practical industry skills to produce graduates ready to compete internationally.
For policymakers, the message is clear. Growing the Saudi games sector requires more than investment. It demands targeted skills development, real inclusion, and sustainable career pathways for Saudi talent, without leaving half the population behind.
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