Tabuk
In an innovative stride towards sustainable business practices, Red Sea International has successfully integrated sustainability into its Balanced Scorecard methodology, a widely adopted strategic planning and management tool globally. This initiative reflects the company’s holistic approach to planning, performance, and a commitment to redefining established standards and fostering innovation.
The Balanced Scorecard is a strategic approach used to align business activities with the vision and strategy of the organization. Traditionally focusing on four main perspectives—financial, stakeholders, internal processes, and learning and growth—it provides a balanced view of organizational performance. By integrating financial and non-financial metrics, the Balanced Scorecard helps organizations monitor and improve performance across various operational facets, highlighting the company’s commitment to environmental conservation and enhancement.
As a result of these pioneering efforts, Red Sea International has become the first company globally to receive the highest accolade from the Performance Indicator Institute for its integrated practices in outstanding performance.
