Riyadh, Saudi Arabia — The Esports World Cup Foundation (EWCF) has announced a global Lenovo Esports World Cup partnership for 2025, confirming Lenovo’s Legion brand as the Official PC & Gaming Hardware Partner for the world’s largest esports event.

The partnership will see Legion deliver high-performance gaming hardware for players and fans, supporting elite competition across all stages of the tournament.

Lenovo brings Legion hardware to Esports World Cup

Athletes competing at the 2025 Esports World Cup will use Lenovo Legion Towers, laptops, and peripherals. All devices are engineered for maximum esports performance, featuring advanced cooling systems, top-tier GPUs, and low-latency input technology.

Key hardware includes:

  • Legion Tower 7i is equipped with NVIDIA® GeForce RTX™ 5080 GPUs and advanced liquid cooling for peak competitive performance.
  • Legion Tower 5i, optimized with RTX 5070 Ti GPUs and precision thermal design.
  • Legion Pro 7i laptops, featuring RTX 5090 Laptop GPUs, Coldfront Vapor cooling, and immersive OLED displays.

Mohammed Al Nimer, Chief Commercial Officer of EWCF, emphasized the importance of the partnership:

“We’re building the Esports World Cup to set a new global standard. Lenovo’s Legion brand delivers the speed and reliability elite players need on the world’s biggest esports stage.”

Volker Düring, VP of PC Gaming at Lenovo, added:

“The Esports World Cup is where the best gamers prove themselves. With Lenovo Legion devices, anything is possible.”

Lenovo’s global branding and fan experiences at EWC

The partnership includes global branding for Lenovo Legion across tournament broadcasts, digital platforms, and festival experiences. On-site zones will showcase Legion PCs, laptops, and peripherals, offering attendees professional-level gaming experiences.

Lenovo Legion’s social media channels will feature exclusive content, behind-the-scenes storytelling, and fan activations.

The 2025 Esports World Cup returns to Riyadh from July 7 to August 24, 2025, uniting global gaming communities. The event will feature:

  • 25 tournaments across 24 games.
  • 2,000 elite players and 200 clubs representing over 100 countries.
  • The largest prize pool in esports history, exceeding $70 million.
  • Live concerts, anime cafes, retro arcades, cosplay events, and more.

 

 

The Saudi Standard’s View: Hardware Partnerships Without Performance Gaps

The Lenovo Esports World Cup partnership 2025 signals more than a branding opportunity—it reflects Saudi Arabia’s focus on integrating global technology leaders into the Kingdom’s expanding digital economy and esports infrastructure.

As the esports industry matures, event credibility increasingly depends on technical execution. By securing Lenovo Legion as the Official Hardware Partner, the Esports World Cup Foundation addresses a critical element: minimizing hardware failure, latency, and performance inconsistencies on the world’s largest competitive stage.

This partnership also reinforces Saudi Arabia’s broader strategy to position the Kingdom as a global hub for gaming innovation. Reliable, tournament-grade hardware is no longer optional but fundamental to player performance and fan experience.

More importantly, the collaboration reflects a market shift. Multinational tech brands are no longer passive sponsors but active participants in Saudi Arabia’s esports and digital transformation agenda.

 

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