MBC Group Signs SAR 542M Media Services Deal with ARA International

Riyadh, Saudi Arabia — MBC FZ-LLC, a wholly owned subsidiary of MBC Group, has secured the MBC Group media services deal valued at SAR 541.63 million (USD 144.44 million), the company announced on Tadawul. The agreement was signed with ARA International Productions Company (AIP) on July 28, 2025.

MBC Group Signs SAR 542M Media Services Deal with ARA International

The 12-month contract covers broadcasting and operational services for radio stations. It also includes content production, marketing, brand development, and the management of TV channels and digital platforms. The agreement falls under a Master Services Agreement first signed on August 1, 2018, and previously disclosed in MBC’s IPO prospectus.

The financial impact will be reflected in MBC Group’s full-year 2025 results.

Related Party Disclosure

ARA International Productions Company is classified as a related party. MBC Group’s chairman owns 50% of ARA International Holding Company, which holds a stake in AIP. MBC confirmed that the transaction was conducted in the ordinary course of business and under standard terms and conditions.

What This Means for Investors

• Revenue boost: The SAR 542M deal adds strong momentum to MBC’s 2025 financials.
• Operational scale: It supports MBC’s expansion across digital, TV, and radio sectors.
• Governance assurance: Transparent related-party disclosure reflects post-IPO compliance.
• Platform synergy: Broad service scope enhances content and distribution integration.

THE SAUDI STANDARD’S VIEW: MBC Deal Validates Scale and Integration of Saudi Media Ecosystem

The MBC Group media services deal with ARA International mark a significant step in the development of Saudi Arabia’s media infrastructure. Valued at SAR 542 million, it demonstrates the Kingdom’s ability to execute large-scale, integrated media contracts through national champions like MBC.

Covering content creation, brand management, and digital operations, the agreement showcases the professionalization of Saudi media and its alignment with Vision 2030 cultural and creative goals.

The 12-month scope reflects strong confidence in local talent and the viability of the media. It also highlights MBC’s role in consolidating the media value chain and enhancing Saudi Arabia’s regional cultural influence.

Although a related-party transaction, MBC’s disclosure practices and adherence to governance standards ensure credibility and investor confidence.

Finally, by channeling this project through its Dubai-based subsidiary, MBC demonstrates regional adaptability. The deal highlights how Saudi media companies are expanding their footprint while strengthening their core capabilities.

This agreement positions Saudi Arabia not only as a media producer but as a regional force in shaping content, culture, and commercial storytelling across the Arab world.