Riyadh

Riyadh Airlines, in a landmark move, has announced a strategic partnership with global consulting firm Artefact, a leader in data services and AI transformation, to revolutionize the aviation sector by incorporating state-of-the-art artificial intelligence systems and applications.

As part of this initiative, Riyadh Airlines will focus on creating a proprietary platform for data analysis and developing AI-driven solutions across all its operational and business processes using cutting-edge cloud tools and AI technologies. These solutions will allow Riyadh Airlines to offer personalized guest experiences and elevate customer service through intelligent digital channels. They will also enhance the airline’s in-flight and ground operations through real-time insights, predictions, and data, as well as launch targeted offers for non-airborne operations through highly efficient integrated sales channels.

Setting New Standards

Iyab Di, Vice President of Digital Services and Innovation at Riyadh Airlines, expressed enthusiasm about the collaboration: “Our partnership with Artefact signifies Riyadh Airlines’ commitment to adopting the latest digital technologies to enhance our guests’ comprehensive experiences. This collaboration extends our strategic alliances with global aviation leaders, aiming to set new standards in the travel sector and provide customized digital experiences for our guests, in preparation for our inaugural commercial flights scheduled for 2025.”

Rahul Arya, the CEO and Managing Partner at Artefact for the Middle East and North Africa, remarked on the partnership: “Our collaboration with Riyadh Airlines marks a significant milestone in our journey, demonstrating our steadfast commitment to developing AI solutions tailored for the global aviation sector. By combining Riyadh Airlines’ visionary approach with our extensive expertise in AI and data, we are establishing entirely new benchmarks for innovation in the aviation industry.”

A Revolution in Air Travel

With the launch of its first commercial flights in 2025, Riyadh Airlines aims to revolutionize the aviation and air travel experiences globally by leveraging the latest technological advancements. The airline plans to redefine the aviation sector’s landscape, connecting Saudi Arabia to over 100 global destinations. This initiative is expected to significantly contribute to achieving the goals of the National Tourism Strategy and the National Aviation Strategy, aiming to handle approximately 330 million passengers annually by 2030.

Riyadh Airlines is poised to transform the future of air travel with its pioneering approach, blending technological innovation with exceptional service standards to offer an unparalleled travel experience.