Made in Saudi Campaign Launches “From Our Shelves to Our Guests” Initiative for Pilgrims
Makkah, Saudi Arabia — The Made in Saudi campaign, in coordination with the Ministry of Industry and Mineral Resources, the Pilgrim Experience Program, and the Coordinating Council for Domestic Pilgrim Services, has launched the 2025 initiative “From Our Shelves to Our Guests.” This effort aims to showcase Saudi-made products while reinforcing corporate and public social responsibility by offering high-quality goods to pilgrims during Hajj.
Made in Saudi Campaign Expands Pilgrim Support with Local Goods
The campaign will distribute over 10,000 boxes containing more than 88,000 food, medical, and consumer products. Each item bears the “Made in Saudi” label and was selected for its relevance and quality. The number of products marks a 60% increase over last year’s effort, signaling a growing role for local industry in supporting seasonal services.
Thamer Al-Meshrafi, spokesperson for the Saudi Export Development Authority, emphasized the initiative’s value as a model for collaboration. It reflects how the national industry can contribute to society by serving pilgrims and amplifying Saudi Arabia’s values of generosity and hospitality.
Corporate Responsibility and Digital Access Highlighted
The Made in Saudi campaign also partnered with leading national digital platforms to support volunteer efforts. Apps now feature dedicated charity tabs during Hajj, expanding access and visibility to charitable causes. These efforts align with broader goals to integrate digital tools into national service initiatives.
Since its launch, the campaign has enlisted over 3,000 companies and certified more than 16,500 products. Operated under the National Industrial Development and Logistics Program (NIDLP), Made in Saudi continues to drive local competitiveness in regional and international markets.
The Saudi Standard’s View: Local Industry Elevates the Hajj Experience
The 2025 campaign reinforces Saudi Arabia’s industrial identity, both economically and culturally. By delivering certified national products to global pilgrims, the Kingdom merges industrial capacity with civic values. This is how Vision 2030 transforms policy into real impact—one product, one gesture, one guest at a time.
