London, United Kingdom — NEOM McLaren Electric Racing and Oxagon have unveiled a bold new livery for the season finale of the ABB FIA Formula E World Championship in London, set for July 26–27, 2025. The reveal took place at McLaren Racing’s “Never Stop Racing“ fan experience in Trafalgar Square.
The special edition design reimagines the team’s identity as a creative “away kit“. It reflects the ambition of Oxagon, NEOM’s reimagined industrial city. The new look highlights the power of the NEOM McLaren Oxagon London Formula E livery to symbolize innovation, technology, and clean industry.
Oxagon, NEOM, and Sustainable Motorsport Innovation
The partnership between Oxagon and NEOM McLaren Electric Racing exemplifies how collaboration can drive tangible transformation in the real world. By combining McLaren’s performance technology with Oxagon’s clean industry vision, the organizations aim to reshape how technology, sustainability, and design intersect.
The updated livery introduces dynamic new colors inspired by Oxagon while retaining McLaren’s signature papaya elements. The design will also feature on the race suits and helmets of drivers Sam Bird and Taylor Barnard.
Ian James, Team Principal of NEOM McLaren Electric Racing, stated:
“This livery offers more than bold visuals. It represents a partnership rooted in innovation, collaboration, and industrial transformation.”
Vishal Wanchoo, CEO of Oxagon, added:
“Our work with NEOM McLaren shows how cross-industry partnerships can advance sustainable transformation. Together, we are shaping the future of clean, connected manufacturing.”
Advancing Oxagon Industrial City and Global Innovation Programs
Since 2023, the international Oxagon x McLaren Accelerator Program has supported deep tech scale-ups, with pilot projects launched across NEOM. The initiative promotes innovation in autonomous mobility, smart logistics, and advanced supply chain solutions.
In 2024, four of seven participating companies were shortlisted to test technologies in NEOM’s port, focusing on worker wellbeing, predictive maintenance, and robotic container handling.
The NEOM McLaren Electric Racing partnership, launched in 2022, reflects shared goals of performance, sustainability, and future talent development. The London livery, inspired by Oxagon industrial city, captures the spirit of progress through design, technology, and collaboration.
The Saudi Standard’s View: NEOM McLaren and Oxagon Partnership Reflects Saudi Innovation on the Global Stage
The NEOM McLaren Oxagon London Formula E livery reflects more than a bold design—it symbolizes Saudi Arabia’s expanding influence in global innovation, sustainable mobility, and industrial transformation.
As NEOM accelerates projects like Oxagon, partnerships with global leaders, such as McLaren, position Saudi Arabia at the forefront of the clean industry and performance engineering. The collaboration demonstrates how Formula E provides a global platform to showcase Saudi innovation beyond its borders.
The livery’s design embodies key pillars of Vision 2030: advanced technology, environmental responsibility, and economic diversification. Moreover, the Oxagon x McLaren Accelerator Program demonstrates that partnerships are yielding real-world pilot projects, advancing Saudi Arabia’s ambition to lead in clean, connected industries.
In a competitive motorsport and technology landscape, Saudi Arabia’s integration of industrial innovation with global racing partnerships reflects the Kingdom’s shift from energy reliance to future-focused, sustainable development.
