Riyadh, Saudi Arabia — Tickets for the much-anticipated showdown between Saúl “Canelo” Álvarez and Terence Crawford—battling for the Undisputed Super Middleweight World Title—go on sale Friday, July 18 at 8 a.m. PT. A presale begins one day earlier, Thursday, July 17, at the same time. Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, made the announcement.

Presented under the Riyadh Season banner, the event is held in partnership with UFC President Dana White and event firm Sela. The bout is set for Saturday, September 13, at Allegiant Stadium in Las Vegas. Each customer is allowed to purchase up to eight tickets.

For the first time, the fight will stream live on Netflix to more than 190 countries at no additional cost. This move allows the event to reach over 300 million global subscribers, marking a major milestone for Netflix in the world of sports streaming.

Ticket Info and Buying Tips

  • Presale begins: Thursday, July 17 at 8 a.m. PT
  • General sale begins: Friday, July 18 at 8 a.m. PT
  • Purchase limit: 8 tickets per person
  • Venue: Allegiant Stadium, Las Vegas, USA
  • Streaming: Live on Netflix to 190+ countries

High-Stakes Rivalry

Canelo, the reigning super middleweight world champion, looks to add Crawford to his list of opponents, which already includes Gennady Golovkin and Miguel Cotto. Meanwhile, Crawford—who holds the WBA and interim WBO middleweight titles—aims to solidify his status as the top pound-for-pound fighter by dethroning Canelo.

 

 

THE SAUDI STANDARD’S VIEW: Canelo vs. Crawford Tickets Signal Saudi’s Global Sports Ambition

The announcement of ticket sales for the Canelo vs. Crawford superfight reinforces Saudi Arabia’s position as a global force in sports entertainment. Framed under the Riyadh Season brand, the event reflects the Kingdom’s ability to organize, promote, and deliver world-class experiences aligned with Vision 2030.

Moreover, the collaboration between the General Entertainment Authority, UFC, Netflix, and a premier venue underscores Saudi Arabia’s growing ability to establish high-level international partnerships.

Streaming the fight live on Netflix to 190 countries—free for more than 300 million subscribers—demonstrates unmatched global reach. It also signals a smart use of digital platforms to amplify the Kingdom’s entertainment footprint.

Limiting ticket purchases to eight per person strikes a balance between accessibility and exclusivity. This approach reflects a thoughtful, demand-driven strategy for managing high-profile events.

In addition, staging the bout under Riyadh Season marks a shift in Saudi Arabia’s entertainment model. The Kingdom is shifting its focus from domestic to global promotion and backing of premier sports experiences.

Announcing ticket sales in July for a September fight builds anticipation. It reflects a clear understanding of event timing and marketing precision.

In summary, Saudi Arabia’s role in sports entertainment is no longer emerging—it is leading the way. The launch of Canelo–Crawford ticket sales is another powerful example of how the Kingdom is shaping the future of international sports and entertainment.

 

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